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RSI Mission and Core Values

Our Mission

Our mission is to help our members relax and enjoy life to the fullest by offering affordable, high-quality insurance and benefits plans they can count on.  We want to be recognized as a company that truly understands the needs of Hawaii residents.  That understanding is reflected in our belief in treating our members like family and providing one stable source for protecting what matters most.  We believe we have a responsibility to offer more than secure, reliable coverage.  We believe in making sure Hawaii residents have the protection and service they need to Live happy. Insure smart.TM

Our Core Values

Royal State Insurance employees share a value system that defines our corporate culture and is integral to the success of our company.  These core values are applied to everything we do:

  • Integrity Adhering to moral and ethical principles, including honesty, fairness and sincerity, and conducting business free from bias, injustice or self-serving interest.
  • Commitment Maintaining our dedication to the values, vision and mission of RSI.
  • Trust Having confidence and reliance in the character and ability of ourselves and others, allowing us to solidify relationships and inspire hope for the future. 
  • Education Continuously acquiring and applying knowledge or skills obtained through instruction, training, study, practice or experience.  Educating ourselves helps us to nurture growth in our company.
  • Respect Building the foundation for effective teamwork through consideration and esteem for our customers and employees. 
  • Innovation Using creative ideas and methods that produce positive change, facilitating adaptability in an ever-changing market.

The Cornerstones of Royal State Insurance:


Royal has been serving Hawaii for more than 45 years. We attribute our longevity to four cornerstones of success that have provided a solid foundation for our past successes as well as continued growth in the future.  

QUALITY:  Quality is the unifying value of our company. We measure our success by the quality of our accomplishments on behalf of our customers and employees. 

EMPLOYEES:  Fairness, trust inspired by honesty and open communication, loyalty and a sense of humor characterize relationships among our employees.  Carrying out our mission depends on our employees working together and embracing the spirit of ohana.

CUSTOMERS:  Our customers can count on receiving caring and honest responses to their requests and inquiries in a timely manner.  Our employees are proactive in identifying any potential obstacles to our customers needs and overcoming those obstacles in a way that exceeds their expectations.  Each of our employees accepts ownership of and accountability for work done on behalf of our company.

COMMUNITY:  We are a firm believer in contributing to the well-being of our communities.  We abide by the laws that govern us, take responsible action to preserve and protect our natural environment, and are committed to strengthening the social fabric of our communities through our products, services and actions.  We pursue these goals and recognize our accomplishments with grace and humility. 

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